Marzic is built for clear training decisions.
The goal is straightforward: help athletes plan, execute, and review training with measurable physiological and workload signals, without burying the work in noise.
Our Definition
What Marzic means and the experience we want every athlete to feel.
Marzic derives its name from the fusion of "Kinesiology" and "Athletics." Our primary objective is to cultivate an empowering environment wherein individuals not only acquire a comprehensive understanding of the "what, where, and why" of exercises but also experience the embodiment of an athlete.
We perceive athleticism not merely as proficiency in sports or physical activities but as the attainment of peak performance. This journey towards excellence equips individuals with the tools to unlock their maximum potential, mitigating the risks of injuries and persistent discomfort, both within their fitness pursuits and in their daily lives.
Our Mission
Keep training readable enough to execute, and measured enough to adapt.
Measured
Use a small set of signals you can quantify—kept tied to sessions and the weekly plan.
Athlete-first
The daily experience has to stay readable for the person doing the work, not just the person reviewing it later.
Adaptable
Make small changes early based on trends, protect consistency, and keep progress repeatable across blocks.
Meet the founders
A small team building Marzic with a clear point of view.
Gevork Arzumanyan
Co-founder
Gevork Arzumanyan, SPT, CES is a Kinesiologist and Co-Founder of Marzic. He attended California State University, Northridge for his undergraduate degree in Kinesiology with an emphasis in Exercise Science. He is currently a student in USC's Doctor of Physical Therapy program. As a fitness coach for almost 10 years, he has an affinity for personal health and fitness development and enjoys working with the general and athletic population. He has worked with sport performance coaches, physical therapists and athletic trainers. Gevork hopes to combine the Physical Therapy and Fitness worlds together to help clients optimize movement and prevent injury.
Adeh Hakobian
Co-founder
Adeh Hakobian is a Co-Founder of Marzic who brings data science, product design, and human performance together to make great coaching scalable. He holds a Master's degree in Data Science from Johns Hopkins University and a Bachelor's degree in Cognitive Science from UC Irvine, which shape how he approaches training as a system that can be measured, tested, and improved. At Marzic, Adeh builds the technology, metrics, and experience that translate kinesiology and coaching insight into clear signals around stress, recovery, and readiness, allowing athletes to train hard without burning out or breaking down. His work ensures that the Marzic platform supports long term progress, not short term intensity, by turning intelligent training into something athletes can see, understand, and trust.
Our story
Marzic was founded by Adeh Hakobian and Gevork Arzumanyan out of a shared dissatisfaction with how training was being delivered and experienced. Both came from different disciplines but kept arriving at the same conclusion: athletes were being asked to manage serious training across fragmented tools, generic programs, and disconnected data. Progress was promised, but clarity was rare.
Adeh approached the problem as a systems thinker, focused on structure, data, and long-term consistency. Gevork brought years of hands-on coaching experience, shaped by real athletes, real setbacks, and the realities that never show up in templated plans. Through countless conversations, training sessions, and iterations, they recognized that effective performance training required more than workouts. It required context, accountability, and a system that adapts to the individual rather than forcing the individual to adapt to the tool.
Marzic was built to bridge that gap. It blends rigorous assessment, structured programming, and Apple-native training capture into one athlete system. The goal is not maximal effort for its own sake, but durable progress that respects the athlete's body, lifestyle, and ambitions. Marzic exists for people who want to train with intent, understand the why behind the work, and build performance that lasts.